Create a Presentation OutlineĬreating an outline is one of the most important parts of preparing any presentation. Therefore, tailor your presentation to meet the specific needs and interests of your audience. Who will be attending your presentation and what is their reason for being there? How do they relate to the subject matter and what do you want them to get out of your presentation? Understanding your audience is essential to any public speaker, but it is especially important for keynote speakers because your job is to build a rapport with the audience and set the tone for the rest of the event. You may need to research the topic or draw stories from your own personal experiences. It should also be something that you are passionate about and have a deep knowledge of. When choosing a core message, remember that it should be summed up in one sentence. Is it to inform, entertain, or motivate? Then, select a core message that will serve this purpose. Start by deciding what the purpose of your speech will be. Either way, you still have a great deal of planning to do. In some cases, however, the event organized may give you free reign to choose your own theme. You may have been given a theme for your speech or some indication of what the theme of your keynote should be. Here are some important steps you should take to prepare a compelling keynote address. Therefore, you will need to invest plenty of time in organizing, outlining, and preparing your keynote address. Along with the honor of being asked to speak, comes a great deal of responsibility to deliver an address that will inspire the audience. The most important element of a keynote address, however, is to capture the audience’s attention and set the tone for the rest of the event. Keynote speeches are usually based on the speaker’s own experiences and knowledge, and can often include motivational elements. In most instances, this honor is given to someone who is considered an expert or highly accomplished in their field. Speaking-Tips.One of the greatest honors you can receive is to be invited to deliver a keynote address.Resources for developing a keynote address: Use visuals: A picture is worth a thousand words, so don’t be afraid to illustrate your keynote with effective visuals that get the audience engaged.Match your message to the event: Your presentation is the warm up, so make sure that it gets your audience ready to listen to the other speakers.Make it a performance: Engage your audience with your vocal variety, body language and other performance skills.Respect the alloted time: Since a keynote is often given before all other presentations, if you go over it can throw the entire event off.Use stories: Stories engage and can help your audience see themselves in your message.In fact, many professional speakers make a good portion of their income from giving keynotes. However, sometimes professional speakers are hired to give a keynote presentation to open a conference or symposium. Keynotes are often given by the leader of an organization ( e.g. Only bring yourself into the presentation to build rapport, show common ground and be an inspirational example. You are there to set the mood and inspire. You are there in support of the event and its audience. The keynote speech is not the place to be promoting yourself or your business. When giving one, it is important to include elements that show the audience that you are united with them in some way, whether by sympathy, common experience or understanding. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare.Īs with any presentation, a keynote address takes into account the participants, as well as the event. If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give.
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